About us
pointmade is all about me!! Shockingly self-indulgent as it may seem, this website represents my quest to get this story (the one on UK waste mismanagement) into the public domain. While my efforts with mainstream media channels continue unabated in order to expose this scandal to the mass audience that it needs to force political change, the web offers me a platform to get the ball rolling and may ultimately prove equally powerful.
So, who hides behind pointmade? I am a busy, working mother of one and live in a beautiful seaside resort in Cornwall. I work from home – translations, PR, copywriting, well, working words mainly – and am in fact your bog-standard, average consumer. I actually love Walker’s crisps, which you may find hard to believe after reading the stuff I wrote on UK waste.
It may also be of interest to readers that I am originally from Germany, where I got my first taste of journalism while training with a German daily newspaper (Westdeutsche Zeitung) for a qualification in newspaper publishing. A couple of years later, in 1986, I left for the UK to improve my English. In 1999 I gained a degree in critical media analysis, and this year (2007) I feel I’ve finally come full circle, trying my hand at investigative journalism. Remembering the little round symbol from the early 80s when environmentalism gathered momentum, especially in Germany, gave me the starting point for my investigation, which was ultimately prompted by the news about the British landfill problem. Waste and packaging waste is part of the emissions pie – in fact, it is a rather large wedge of it. The sooner politicians, the media and decision-makers realise this, the better.
Make Haste, Stop Waste has taken over my life. I now find it really hard to throw anything in the bin that I think could be recycled. Once you know something is wrong, it becomes impossible to keep continue doing it wrong!
As Tony Juniper, Director of Friends of the Earth, said: “As I see it we have a choice. We can read the report and take the action it demands, or we can make excuses and continue to do very little.”
I intend to do as much as I can. I welcome your comments which may be listed under point taken.